Splenda® Acknowledged as Most Trusted Shopper Model in Reader’s Digest Survey – Three Years in a Row! | Indiana

, May 6, 2021 / PRNewswire / – Splenda®, the # 1 Recommended Sweetener Brand by Health Professionals *, was recently recognized as one of the Most Trusted Health Brands in America by Reader’s Digest Trusted Brand®§ § Survey. Splenda has been named Consumer’s Most Trusted Sweetener Brand for the third year in a row. This is the third year in a row that the well-known sugar substitute has received this award.

To identify the brands that Americans trust most, Reader’s Digest, in collaboration with the world’s leading market research company Ipsos, conducted an annual study that is one of the largest brand studies of its kind among a nationally representative sample of adults in the United States. Due to the unusual circumstances of the year, the criteria have been expanded to take into account how well Americans feel that brands have responded to the pandemic. As the best low calorie sweetener brand in the US and the only one made in the US United StatesSplenda has worked hard to win the public’s trust as a healthier lifestyle option and reliable brand. During the pandemic, they continued to provide that foundation, serving as a trusted brand for consumers, and maintaining access to their products in stores and online. Since the onset of Covid-19, consumers have wanted more Splenda and sales have grown in double digits.

“During the pandemic, we’ve seen consumers turn to brands they know and trust. Splenda has worked tirelessly for 30 years to earn its consumers’ trust in the sweetener category and be recognized by Reader’s Digest Trusted Brand® The survey further confirms this, “said Ted Gelov, Chairman and CEO of Heartland Food Products Group.” We are honored to have received this award three years in a row, which shows our commitment to our consumers and their trust in our brand. This is an award that we are always working on and that we want to earn over the years. “

Splenda is and will remain a consumer sweetener of choice for a myriad of reasons. Splenda offers a variety of options to help consumers live healthier, more balanced lifestyles without compromising on taste.

The Splenda line includes a number of products including low calorie sweeteners and natural sweeteners like Splenda® Stevia sweeteners and Splenda® Monk Fruit Sweeteners, Splenda® Allulose sweeteners, coffee creams, diabetes care shakes, sweet teas and more. For more information on Splenda, please visit https://www.splenda.com/.

About the Splenda® brand

Heartland Food Products Group, based outside of Indianapolis, is a global leader in the manufacture of low-calorie sweeteners, creams, beverage concentrates, coffee, and nutritional beverages made in the United States United States. Visit Heartland at www.heartlandfpg.com. The SPLENDA® The brand is the world’s best-known and best-known low-calorie sweetener (“LCS”) brand, and has sold more than 100 billion yellow packets since it was launched in 1991. Today the SPLENDA® Brand is the clear number 1 of the LCS brand in the United States and supports health care professionals advising clients on reducing added sugar, managing weight and diabetes, and leading an overall healthier lifestyle.

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About Trusted Media Brands, Inc.

Trusted Media Brands, Inc. is made up of a network of dedicated, active readers who speak through magazines and books, social media, and events and experiences. Founded in 1922 by DeWitt Wallace As the Reader’s Digest Association, Trusted Media Brands, one of the first user-created content publishers, is headquartered in New York City. More information is available at www.trustedmediabrands.com.

* The Splenda® The brand family is the brand of sweetener most recommended by healthcare professionals who treat patients clinically.

§Reader’s Digest Trusted Brand is a registered service mark of Trusted Media Brands, Inc.

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SOURCE Splenda

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