Indiana sports activities betting site visitors collapses
Despite an unusually busy sports calendar, Indiana sports betting traffic fell to its lowest level in nearly a year in July, reflecting a pattern seen in the United States.
In July, online and retail sports betting returned bets of $ 194.5 million, 21 percent less than $ 246.3 million the previous month.
In July, gross gaming income remained relatively high at $ 17.2 million, a decrease of 35.6 percent from $ 26.7 million and an 8.9 percent share. Adjusted gross sales were $ 17.5 million, of which $ 1.7 million was in state taxes.
July turns out to be the month with the lowest volume
Indiana results are consistent with previous years. After adjusting for the statistics affected by the pandemic in 2020, July was the month with the lowest sales in both 2018 and 2019.
Jessica Welman, an analyst at PlayUSA, said, “Sports betting is ultimately entertainment and at this time of year it can take a back seat to long lake weekends or summer barbecues.
“With people traveling faster this summer, the bottom seems to be even more pronounced than usual. But July should be the low point, as the bettors return from their summer vacation in August and the anticipation for the coming football season increases. “
In July, bettors placed $ 174.6 million online bets, accounting for 89.8 percent of all bets placed in the state. Private betting accounted for $ 19.9 million in July, up from $ 27.9 million in June.
With $ 60.2 million in wagering and $ 4.7 million in total revenue, DraftKings maintained its dominance in the digital industry. FanDuel ranked second with $ 54.3 million, including a market-leading $ 5.3 million in total revenue.
Analysts recognized Hollywood Lawrenceburg as one of the top-selling sports betting providers in the United States with $ 5.9 million in bets.
PlayIndiana analyst Nicole Russo said, “Retail bets are still trying to bounce back to pre-pandemic levels and news of a renewed surge in the pandemic is the latest challenge facing the industry.
“Online sports betting will continue to thrive in the state, but it appears that it will continue to be a tough road for retailers.”
Indiana also became one of the smallest states by population, the second largest after Nevada, reaching $ 4 billion in lifetime in July.
As of September 2019, Sports Betting in Indiana has generated $ 4.1 billion in online and retail bets, including $ 3 billion as of August 2020; $ 334.6 million in gross gaming revenue; and $ 31.8 million in state taxes.