Indiana household raises consciousness of the hazards of Covid-19 by way of Tremendous Bowl promoting
INDIANAPOLIS, Ind. (WLFI) – An Indiana-based Super Bowl commercial is working to raise awareness of the dangers of Covid-19. It shows an Indianapolis family who lost a father to the virus last year. It airs on six different channels across Indiana.
The commercial developers are particularly geared towards men, as men are receiving the Covid-19 vaccine at lower rates than women across the country. In general, men take their health less seriously than women, according to a report from the US National Library of Medicine.
State officials believe this commercial will bring a new perspective into the severity of this virus. It features college student Will Loggan. His father is Paul Loggan, the former sports director of North Central High School in Indianapolis.
Paul was diagnosed with Covid-19 after attending a basketball section last March, and he died on Easter Sunday. At least four other people who participated in the game also died from the disease.
1.7 million Hoosiers are expected to see the Super Bowl this Sunday. In addition to giving the Loggan family a platform to honor their father and husband’s legacy, they also use this commercial to encourage people to wear their masks, social distance, and get vaccinated if they do can. Governor Eric Holcomb hopes this 30-second commercial will have a lasting impact on viewers.
“These are broadcast locally in the state of Indiana, and I think the message that is going to emerge is one that is not only compelling but also makes a difference,” said Holcomb.
Kathy Loggan, Paul’s widow, is glad her family can turn this family tragedy into a positive message that could help save lives.
“He always put others first, always before himself, whether it was the student athletes, the parents or the community,” Loggan said. “It is greatly appreciated on behalf of the Loggan family to be able to do this and get the message across.”
That commercial was priced at $ 123,500. The state paid for this commercial with money from the CARES Act fund, which is federal money that goes towards paying for Covid-19 aid and assistance.