Ellie Goulding invests in Exhausting Seltzer model | leisure
Ellie Goulding has become a co-owner of a hard seltzer brand.
The ‘Starry Eyed’ hitmaker acquired a significant stake in SERVED after “falling in love immediately with the fruit-flavored alcoholic sparkling water and the ecological approach of founders Ryan and Dean Ginsberg”.
Ellie said, “I fell in love with the brand instantly – not only because it’s by far the best hard seltzer I’ve ever tried, but also because it’s powered by care and respect for nature at this crucial point .
“I’ve always enjoyed a social drink with friends, but I also lead a busy lifestyle and love my health, fitness and the environment. Served is a brand that allows me to have it all – a delicious and refreshing alcoholic drink without all the calories, sugar and bad stuff. “
The 34-year-old singer looks forward to “building a great brand” while remaining true to the company’s ethics.
She said, “We’re going to take on some of the biggest brands in the world, but do it our way. We refuse to compromise on the quality or the health of nature. We use ‘wonky fruit’ as an intervention in food. ” Waste, the most innovative ecological packaging materials we can imagine, and we will support habitats, people and animals at the forefront of the natural crisis. We will continue to be 100% transparent. Oh, and building a great brand with fun and great people. “
And the company is “thrilled” to have them on board.
Dean said: “We are very excited to have Ellie as co-owner of SERVED and look forward to building a global brand with her. Ellie embodies everything we stand for at SERVED and she will be an integral part of the brand if we continue. ”Grow.
“We are excited to work with such great partners who share our enthusiasm and vision for the brand, and we look forward to introducing SERVED to more people across the country and across Europe this summer.”
SERVED Hard Seltzers are packaged in fully recyclable cans, use crooked fruits that would otherwise be thrown away, and contain no artificial additives or sweeteners.
The company donates 5% of the profits from each can to invest in environmental projects and save endangered species around the world.