An Indiana lodge designed by one of many co-founders of Vera Bradley
Vera Bradley lovers, rejoice! A new hotel designed by one of the brand’s co-founders opens on July 15th. Reservations are already possible (book your stay here!).
The Bradley Hotel in Fort Wayne, Indiana, is a partnership of Barbara Baekgaard and Provenance Hotels. All 124 rooms in the aptly named location were designed by Dutch East Design. Furniture includes padded floral headboards, gold domed mirrors, and custom botanically-inspired letterpress prints – the latter was made by Julie Wall of The Hedge Studios.
A depiction of the exterior of The Bradley.
The Bradley Hotel
“Dutch East Design was lucky enough to come up with both the visual identity and the interior design [of The Bradley]“Says Larah Moravek, co-founder of Dutch East Design, House Beautiful. “We wanted the property to reflect both the city and the owner’s sensibility, and we used patterns and heritage to guide our design narrative for the hotel.”
In addition to the charming decor of The Bradley’s many rooms, including nine suites, there is also a rooftop bar where you can immerse yourself in the Fort Wayne cityscape. And if you’re looking for even more Instagram-worthy decor outside of your room, look no further than the hotel’s carpets, which are covered in a peony pattern – a tribute to Indiana’s state flower. Another site-specific homage? The hotel’s logo honoring the many printing companies in Fort Wayne history.
Additionally, all of the artwork at The Bradley was commissioned by local artists such as Theoplis Smith III (AKA Phresh Laundry), known for his vibrant Fort Wayne murals and pop culture-inspired artwork. He created scenic, nature-inspired paintings for the hotel while the Art and Design Department of Purdue University in Fort Wayne produced a rotating art gallery.
Suffice it to say, we know where to book a stay this summer – and we might even wear one of Vera Bradley’s famous paisley designs upon arrival!
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